Become a partner at Denmark’s World Tour bike race
Copenhagen Sprint is a World Tour cycling race with…
429,000 spectators | 800,000 viewers in Denmark | 2.5 million international viewers
Tailor a commercial partnership that matches your goals – for branding, brand activation, sampling and hospitality.
Explore this page to see how you can be part of the big cycling party in 2027.Our partnerships range from small-scale sampling sponsorships and hospitality solutions to partnerships at a strategic level.
429,000
Spectators
2.6 million
TV viewers
84%
Awareness in CPH
3 ways to become a sponsor
Our sponsorships are always tailored to your goals and budget, but overall it is divided into 3 partner levels, Main Partner, Official Partner and Fan Partner.
MAIN PARTNER
Naming Rights
Great branding along the route
Exclusive VIP experiences
Right of association to Copenhagen Sprint
+ Much more
Get a partnership overview
OFFICIAL PARTNER
Activation in the festival and along the route
Branding along the route
Exclusive VIP experiences
Right of association to Copenhagen Sprint
+ Much more
Get a partnership overview
FAN PARTNER
Sampling in Copenhagen
Part of the cargo bike advertising caravan
An important part of the party
Right of association to Copenhagen Sprint
+ Opportunity for more
Get a partnership overview
Partnership opportunities
A selection of what a partnership can contain – divided into four categories.
BRANDING & EXPOSURE
Increase your brand’s awareness and credibility through Copenhagen Sprint’s massive reach.
There is the opportunity for exposure in many places along the route, online and in connection with our other activities.
VIP HOSPITALITY
The unique hospitality options can be used for your most important customers and employees.
Join the VIP zone at the finish line or get your own private VIP setup along the circuit in Copenhagen.
SOME & DIGITAL
Get unique integration into content on Copenhagen Sprint’s digital channels.
BRAND ACTIVATION & SAMPLING
Become part of the festival, engage the audience via Festival and advertising caravan.
Get the complete overview of all options below or contact us to hear more.
+500
Volunteers
90%
Organic food
100%
Equal prize money (M/F)
A partnership with meaning
Copenhagen Sprint is more than a bike race for the world’s fastest sprinters, and we take our ESG work seriously both in terms of the food selection in the VIP zone and in the festival, but also when it comes to being an active player in everyday cycling as well as creating the framework for everyone to participate in our cycling party.
In 2026, we were honoured with the UCI’s sustainability award at the International Cycling Union’s annual award show.
We are always looking for partners who can help lift our efforts in the ESG area, so please do not hesitate to contact us if you have a good idea.
Below are some of the ESG areas we work with:
Community
The party is for everyone – and free for everyone. Everyone can line up along the route or participate in the festivities in Østre Anlæg and be part of the community.
Social Sustainability
Collaboration with citizens on the Social Exemption Card for waste management and more than 500 volunteers from associations to run Denmark’s World Tour races.
Equality
Equal prize money and TV production for women and men.
Green transition
Responsible sourcing, circular solutions, including collaboration with New Loop and winner of the UCI Sustainability Award 2026.
Folk festival
Free admission for the public to bike races, folk bike races and festivals.
Bicycle race
Many thousands of participants at the people’s bike race, where laps in Copenhagen will be opened to everyone who wants to cycle the 10 kilometers on a closed road.
Read more about our sustainability initiatives here.
Tobias Hoff
CEO Copenhagen Sprint
Feel free to contact us to start a dialogue about a partnership.
CONTACT US HERE
Official Partners
Fan Partners
Official Suppliers
Media partners
Facts about Copenhagen Sprint as a partner platform
What is Copenhagen Sprint? Copenhagen Sprint is a World Tour cycling race for women and men held in Roskilde and Copenhagen. At the latest edition, the race gathered 429,000 spectators along the route, 800,000 viewers on DR and 2.5 million international TV viewers.
What is a commercial partnership at Copenhagen Sprint? A commercial partnership is a sponsorship that is tailored to the company’s needs for branding, brand activation, sampling, hospitality and conversion. Partnerships are built by several elements across three levels: Main Partner, Official Partner and Fan Partner.
What is the difference between the three partner levels? A Main Partner sponsorship is our largest level and provides extensive exposure and association rights to the race. An Official Partner sponsorship provides visibility in selected categories and activities. A Fan Partner sponsorship is close to the audience and allows for sampling, cheering zones and direct contact with fans.
Who can become a partner or sponsor? Companies in all industries can become a partner – from food and beverage seeking sampling, to sports and tech seeking visibility, to finance and B2B companies using the race for employer branding, customer events and VIP hospitality.
When is the race held? Copenhagen Sprint is held every year in June, starting at Stændertorvet in Roskilde and finishing on Sølvgade at the National Gallery of Denmark in Copenhagen. The two race days are the women’s and men’s elite races, plus a cycling festival and a people’s bike race with free admission for the public.
Frequently Asked Questions
How do we become a sponsor or partner at Copenhagen Sprint?
Contact our CEO Tobias Hoff on tobias.hoff@cyklingdanmark.dk or download the partner offer via the form above. We will get back to you as soon as possible with a non-binding proposal that matches your goals and budget.
Who was the sponsor of Copenhagen Sprint in 2026?
In 2026, we had the following partners.
Official Partners
Faxe Kondi
Lidl
Rockwool
Netcompany
Skoda
Fan Partners
ABUS
Wonderful Copenhagen
Resorb (Nestlé)
GoMore
Grohe
Banana CPH
Bring
Official Suppliers
Comwell Hotels
Tivoli
Royal Copenhagen
Larry vs. Harry
Enkl Sound
Media Partners
DR
Euroman
How much does a partnership at Copenhagen Sprint cost?
Partnerships are tailored to your goals and budget. How big a sponsorship makes sense depends on the desired reach, activities and level – download our partner offer for the full overview or start a dialogue with us.
What is the difference between Main, Official and Fan Partner?
Main Partner is our flagship sponsorship with the greatest exposure, association rights and VIP rights. Official Partner gets visibility in selected categories and activities. Fan Partner hits the audience closely with sampling, cheering zones and local activities.
Can Copenhagen Sprint be used for company hospitality, summer parties or customer events?
Yes. Many companies use the race as an alternative to the traditional summer party or as an exclusive customer event. See our VIP & hospitality page for packages, options and booking.
Can you do sampling of our products at the race?
Yes – we offer sampling and product activation in the cargo bike caravan, at the bike festival and along the route, where you can reach hundreds of thousands of spectators. Contact us or get our partnership packages sent for more info.
How big is the range at Copenhagen Sprint?
The latest edition gathered 429,000 spectators along the route, 800,000 viewers on DR, 2.5 million international viewers and 636 million media mentions – as well as 2.3 million views on Instagram and 84% TOM awareness in Copenhagen.